Saturday 16 Jan, 2021

Starting at 9:00am

Virtual MeasureCamp


Schedule 2019

MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank.  Anyone can run a session, it can a presentation, a discussion or even a gameshow.  When the board is declared open, people claim a timeslot and room by adding their Session card to the board.

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance with the form for this to be provided, we will publish these online for feedback and print out a copy for the day.

9:00am - 10:00am

Registration and Breakfast

10:00am - 11.00am

MeasureCamp Opening followed by Board Opening

11:10am - 11:40am

Social Super Powers by John Cooper

How improvisation and humour can unleash creative thinking

At 11:10am - 11:40am in The Candidate room.

X Files by Inigo Antolin

How much traffic is real traffic? Let's find the good traffic!

At 11:10am - 11:40am in Usabilla room.

Optimisation Process by Rebecca Jesson

At 11:10am - 11:40am in Plusnet room.

Curating Culture: Optimising analytics teams for longevity by Leif Radford

At 11:10am - 11:40am in PRWD room.

Data and Website Personalisation in Travel by Jon Adamson

At 11:10am - 11:40am in Contentsquare room.

11:50am - 12:20pm

Maths, Myths & Magic by Molly

An introduction to diversity in analytics

At 11:50am - 12:20pm in Content Square room.

Go beyond the old-fashioned analysis methodology by Contentsquare

At 11:50am - 12:20pm in PRWD room.

Insight into contract freelance by Caldon

At 11:50am - 12:20pm in Plusnet room.

Using enhanced ecommerce for non-ecoommerce websites by Nathan

At 11:50am - 12:20pm in ObservePoint room.

Perfect Dashboard Rocks by Lewis Carroll

At 11:50am - 12:20pm in The Candidate room.

We need your help! by James & Martina

What 3 factors determine which suppliers you choose to work with?

At 11:50am - 12:20pm in Usabilla room.

12:30pm - 1:00pm

7 and 1/2 ideas to come up with ideas by Martina Cotichella

At 12:30pm - 1:00pm in PRWD room.

Data Studio: Getting creative with regular reporting by Helena Williams

At 12:30pm - 1:00pm in Plusnet room.

What is analytics missing by Russ

At 12:30pm - 1:00pm in Usabilla room.

Company Culture by Paul Rouke

At 12:30pm - 1:00pm in Observe Point room.

1:00pm - 2:00pm


2:00pm - 2:30pm

ROI of experimentation + Disney by David

At 2:00pm - 2:30pm in PRWD room.

Social Super Powers by John Cooper

How improvisation and humour can unleash creative thinking

At 2:00pm - 2:30pm in The Candidate room.

Fine-Tuning Your Client Relationships by Dragos Pop

At 2:00pm - 2:30pm in Plusnet room.

UX and Marketing - A match made in kitty heaven by Poppy Heap & Hannah Braybrook

At 2:00pm - 2:30pm in Usabilla room.

What is true ROI of Marketing Investment? by Lokesh Sewak

At 2:00pm - 2:30pm in Contentsquare room.

2:40pm - 3:10pm

Defining a roadmap for optimisation by Contentsquare

At 2:40pm - 3:10pm in Contentsquare room.

Neuro diversity and analytics by Michael Barton

At 2:40pm - 3:10pm in PRWD room.

Imposter Syndrome by Paul Rouke

At 2:40pm - 3:10pm in The Candidate room.

3.10pm - 3:30pm

Afternoon break

3:30pm - 4:00pm

AMA with Paul and David by Paul Rouke and David Mannheim

At 3:30pm - 4:00pm in Contentsquare room.

What is a Top Page? by Michael Geddes

At 3:30pm - 4:00pm in The Candidate room.

How do you measure conversation? by Ed Hammerton

At 3:30pm - 4:00pm in Usabilla room.

Digital & Higher Education by Radek

At 3:30pm - 4:00pm in Plusnet room.

Why forecasting f-ed by Russ

At 3:30pm - 4:00pm in PRWD room.

4:10pm - 4:40pm

AMA with Russ and + friends by Molly & Russ, etc.

At 4:10pm - 4:40pm in Contentsquare room.

Building your brand by June Gil

(How to make yourself a little bit famous

At 4:10pm - 4:40pm in PRWD room.

The 10 CRO Commandments What B.I.G. has to teach us about CRO by Amrdeep Athwal

At 4:10pm - 4:40pm in Usabilla room.

Customer Experience Metrics by Paul Cook & Abbie Senior

At 4:10pm - 4:40pm in Plusnet room.

4:40pm - 5:10pm

Conference Closing

5:10pm - late